Meat products refer to all meat products that use livestock and poultry meat as the main raw material and add seasonings, regardless of the processing technology. , jerky, dried meat, meatballs, prepared meat skewers, meat patties, cured bacon, crystal meat, frozen fried condiments, etc. According to the national standard of terminology of meat and meat products (GB/T19480-2009), meat products are divided into two categories: Chinese-style meat products and Western-style meat products.

In recent years, affected by factors such as price fluctuations of meat raw materials, aging product structure and changes in people's consumption attitudes, my country's processed meat products industry has experienced a slowdown in both turnover and profit growth. The main problems are that the product structure is unreasonable, the product technology content is low, and the product development capability is insufficient. It can be summarized as three more and three less, that is, more high-temperature meat products, less low-temperature meat products, more primary processing, less intensive processing, more old products, and less new products. Secondly, the main characteristics of my country's meat product market consumption are: the consumption of meat products has increased, and consumers are more concerned about the variety and taste, but there is still a big gap from the developed meat product consuming countries that pay attention to nutrition and brand characteristics. Therefore, it also means that The market still has great potential and space for development.

trend one

Low temperature meat products dominate

During the processing of low-temperature meat products, the protein is moderately denatured, the meat is firm, elastic, chewy, tender, crispy, soft, and juicy, and the original nutrition and inherent flavor are maintained to the greatest extent. In terms of quality, it is obviously superior to high-temperature meat products. Compared with the consumption of fresh meat and the consumption of medium and high temperature meat products, low temperature meat products are in line with the trend of healthy consumption. In addition to the impact of the pig cycle and the recovery of market demand, the driving factors for future growth will mainly benefit from the improvement of residents' awareness of healthy consumption. The consumption upgrade brought about by the rapid growth of high-income groups.

Trend two

Functional meat products are favored

Functional meat products refer to factors, trace elements and nutritional fortifiers with certain health care functions, which are added to traditional meat products through appropriate carriers, and are basically not affected by factors such as high temperature, high pressure and PH value during processing. Natural food quality maintenance agent, meat products that can achieve a certain health care purpose after consumption, functional products with good prospects in meat products roughly include: low-fat meat products, low-salt meat products, meat products containing dietary fiber, and some other Types of functional meat products.

Trend three

Meat products tend to be catering

At present, new models, new formats, and new consumption are emerging, and now the main consumer groups in the market are the post-80s, especially the post-90s. There are as many as 450 million such people in China, accounting for about one-third of the total population, with active and strong purchasing power.

The time spent working in the kitchen by the post-80s and post-90s has dropped from 1 hour to 20 minutes per capita in the past, and they are often processing semi-finished dishes. Many people basically do not cook at home, and eating out and ordering meals have become the norm; at the same time, the entire society consumes Demand is also showing a trend of leisure.

Trend four

Leisure meat products market has broad prospects

With the gradual popularity of leisure life, the consumption of leisure food is increasing, which has become a consumption fashion in today's society, and the market sales are growing rapidly at an annual rate of 30% to 50%. Leisure meat products have four consumption characteristics: flavor, nutrition, enjoyment and specialty. The consumers of leisure meat products include children, teenagers, urban white-collar workers, adults and the elderly. Children, teenagers, and urban white-collar workers are the main force of consumption or the promoters of new products, and they have strong price acceptance.

To sum up, leisure meat products combine the convenience, quickness and rich taste of leisure food with the advantages of healthy and nutritious meat products, and represent one of the future development directions of meat products.

As an important economic growth point for the future development of catering, the meat products industry has broad market prospects. Its source, production, collection, primary processing and other process links are easily affected by various uncertain factors, so it is necessary to strictly control its quality from all aspects and angles to ensure the freshness, deliciousness and safety on the tongue of the final consumer. .